This ad was used to display that smoking is bad for you by appeal to fear. It describes appeal to fear by using the quote “Smoking. Pleasure for you. Poison for your family”. The part “poison for your family” was used to scare the smoker that you are not only hurting yourself but POISONING your harmless family as well. The strategic move of having the innocent young child pose as the cigarette shows that second hand smoke can harm your family or anyone around you. I also found another advertisement against smoking that I found really powerful. It states on the ad “No killing area” then states “Thank you for not giving us cancer”. It uses the appeal to fear by invoking fear to those who smoke, stating that they are killing people, themselves and others when they smoke. I think that if this sign was posted instead of the regular no smoking signs it would scare more people from smoking in public, as well as make them feel ashamed.
Hey there k_tab! I really really really love your post! The ads you presented definitely put me in fear. I would not want to "poison" my family if I smoke. And the innocent child posing metaphorically to represent a cigarette is just awesome to have people understand that any innocent person can be harmed if one smokes. It actually is one of the best ads I've ever seen. For the second ad, I like it’s "sarcasm" (you can say). If I were to see these ads on the streets, I don’t think I’d see any body smoking in the area. Overall, great post about the appeal to fear!
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